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FOR IMMEDIATE RELEASE: 

COLLATERALS Men’s Accessory Label Launches
Redefining the Way Men Accessorize Dress Shirts

New York, NY (January, 2012) – COLLATERALS, a New York-based men’s accessory label is pleased to announce that their signature product Flux Quantum collar fasteners “Collar-Links” will be launching at Bloomingdale’s 59th Street.

In a true New York theme and along with DJ-Violin duo performance the brand will be showcasing its new Collar-Links shirt collar fasteners at the men’s Cufflinks/Accessories department on Saturday, Feb. 09, 2013 from 2-5pm.

In an effort to change the way men accent their dress shirts, the label is happy to introduce its core product: Collar-Links, men now have creative options when wearing a dress shirt. These fasteners feature an innovative flux quantum charge technology surpassing any magnetic accessory known today, men can easily wear Collar-Links on any collared shirt in order to fashion their collar multiple ways, going from button-down to a tab-collar style by simply rearranging the accessory over the collar wings. The brand states, “ The COLLATERALS man is confident, determined and commands attention in every facet of his life. He represents strength in today’s modern world and is in pursuit of life’s innovative luxuries which is why Bloomingdale’s store is a great fit.”

Collar-Links comes in sets of four studs and are priced from $95 to $125. They are available in ten different designs showcasing a variety of hand and laser-crafted signs and symbols as well as semi-precious gemstones including tiger’s eye, abalone and onyx embedded in a rhodium finished Flux Quantum charged stud that sets the brand apart.

Founder and designer Carlos Castillo believes that “ with COLLATERALS Collar-Links, men can transform the routine of wearing a shirt to novelty. It’s not just about functional dressing, but a way to bring out their personality through our designs. With our Collar-Links, no alteration to the shirt is required, a shirt collar can be affixed into place while adding color, functionality and sophistication to a look. ”

About COLLATERALS

COLLATERALS is a New York-based men’s accessory line that launched in 2012 in an effort to change the way men accent their dress shirts. The label was founded by Carlos Castillo and is geared as the ultimate men’s accessory. With three core products in the line: Collar-Links, PROMETHEUS cufflinks and tie bars, men now have creative options when dressing. The label uses high-grade stainless steel, semi-precious gemstones and innovative flux quantum charged technology in key pieces of the line.


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